1995. Ericssons försök att göra en Swatch kunde gett deras mobiltelefoner ett rejält fall framåt mot antagonisten Nokia. Under vinjetten The Art of Communication anlitade företaget sex kända konstnärers bildvärldar, Pablo Picasso, Karel Appel, Antoni Tápies, Keith Haring, Lennart Rodhe, Lászlo Moholy-Nagy och Ulrica Hydman-Vallien, som ett utfällbart lock åt en GH337.(Björn Önnerhag)

 

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