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"A
national cathastropy!" shouted a famous swedish industrial designer
about Ericsson´s cell phones in 1995. Their numbers were too small
and they were ugly. Expressen´s (swedish newspaper) Ingird Sommar
appricated Ericsson´s high ambition but hoped their effort would
be a failure. In reality it was the same old Ericsson with an external
shell. A shell that could be mistaken for a packet of condoms by a stressed
businessman. Ericsson´s intentions were to reach women and young
people. To a price of 3490 swedish crowns. When Ulrica got the commission
she didn´t have a cellphone. The picture was taken during the
press conference. The man beside Ulrica is Lennart Rhode. (Björn
Önnerhag)
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